Combat New Car Depreciation with RTI and VRI and Finance Shortfall Gap Insurance
GAP Insurance Protects Ford New Car Buyers Against Car Depreciation
Ford Automotive Company Is An Institution In The States
The Ford Motor Company has been selling mass produced vehicles for more than
100 years. It was known as one of the Big Three American auto manufacturers.
They have attracted many loyal customers over the years and have had a wide
range of dynamic and innovative products.
The company was started in 1903 by Henry Ford who wanted to build a car for
the masses. The Model A was the first car produced by the Ford Company. Gradually
the company rolled out a lineup of reasonably priced vehicles which were named
using the letters of the alphabet.
The Model T was the best known out of this series and is a classic car that
still has a big following. The Model T was produced from 1908 to 1927. During
the 20 years it was produced it was bought by 16.5 million Americans. It was
even affordable enough for the factory workers to purchase it.
The early years also brought the introduction of the moving assembly line.
Ford was the first to utilize this cost effective production method. This innovation
has become the mainstay of the automobile manufacturing process. In 1925 the
Ford Company entered into the luxury car market when they purchased the Lincoln
Motor Company. They also created the Mercury division to produce mid-priced
In America during the 1930’s Ford unveiled the stylish Lincoln Zephyr and also introduced
a low priced V8 engine. By this time it had built over 25 million vehicles.
The postwar era saw the introduction of the legendary Thunderbird. This car
was a huge hit and is still coveted by collectors. It had a high performance
with luxury features including power windows.
By the 1960’s Ford introduced the Falcon, which became very popular in the States.
The mid 60’s brought the car that still is as popular today as when it
was first introduced, the Ford Mustang. The mustang was one of the biggest sellers
of the day and still is. There even was a new vehicle category called the pony
car that was established when the first Mustang was introduced. The public loved
the sleek sporty look, affordable price and powerful V8 engines.
The 70’s brought changing consumer tastes and new government regulations
with the price of fuel rising. In 1979 Ford acquired a stake in Mazda. In the
mid to late 80’s Ford was showing new growth and strength. It had the
popular Taurus and Escort. They also expanded its auto empire by acquiring the
Jaguar and Aston Martin brands.
The midsize SUV, the Ford Explorer, was a hit in the 90’s. This vehicle
played a huge role in the era of the SUV in America. The Ford family grew in 1999 with
the purchase of the Volvo’s car division and in 2000 they acquired Land
At this time there was even talk about Ford taking over the number one spot
from General Motors and becoming the #1 automaker in the world. However, no
one was prepared for what the new millennium had in store for the auto industry.
Ford along with the rest of the big three saw increased competition and legacy
costs with the new millennium. Their decision to rely on the SUV’s for
profit instead of producing smaller more fuel efficient cars was an important
reason for their downfall.
After facing bankruptcy and downsizing of the company, Ford is emerging once
again. The Ford Fusion has helped to bring the company into the forefront once
again. The Ford Fusion was named 2010 Motor Trend Magazine’s Car of the
Year. It beat out twenty three other contenders which included the Honda Accord,
Toyota Camry and BMW 7 series.
One of the main reasons the Fusion was chosen was because it has a vast assortment
of choices that makes it appealing to all types of drivers. The combination
of fuel efficiency, comfort and technology made it the winner of this prestigious
One of Ford’s flagship products in the United States Of America, the Ford Taurus is still going strong
and the 2010 range is loaded with cutting edge technology. It will have Adaptive
Cruise Control, SecuriCode Keyless Entry Keypad, Voice Activated Navigation,
and Easy Fuel Capless Fuel Filler.
The Fiesta is a quick and nimble car that is fuel efficient and also fun to
drive. It has a 1.6L Ti-VCT Duratec 14 engine and is available in PowerShift
Six Speed Automatic Transmission. It has Ford Tuned suspension and an aerodynamic
design to give you a comfortable and smooth driving experience.
The Focus has dynamic styling and an upscale interior. There are a variety
of vehicles in this range to choose from. It gets excellent petrol mileage and
has environmentally friendly seats. The seat cushions are made from bio based
foam that comes from plant seeds. This vehicle is eco friendly and affordable.
The 2010 Ford Mustang is a vision of raw power and has chiseled good looks.
The Mustang has new rims, a power dome hood, and distinctive grille for a strong
sleek look. You can achieve more spirited driving with the AdvanceTrac Electronic
Stability Control System. The new cold air induction system increases the horsepower
The Ford Company is trying to claw its way back into the domestic market with
better products and innovative technology. Even though the future is uncertain,
with Ford’s commitment to becoming a wiser carmaker, the company will
likely see brighter days.
CLICK HERE FOR A NO OBLIGATION GAP INSURANCE QUOTE
BUY FORD GAP INSURANCE DIRECT